Traits vs Types


Predict consumer behavior with trait data


Trait Data was designed to understand and predict behavior. This ebook details how and why trait theory and data derived from this type of measuremnet is significantly more predictive of behavior than type theory and a basic understanding of the key differences.

  • Why Traits are More Predictive than Types
  • The Importance of Continuous vs. Categorical 

Sample of Traits



So, how do we define Psychological traits? What exactly are the measurements? This section of the ebook details the reliability and accuracy of a sample set of psychological traits that we measure in MotiveMetrics. 

  • Definitions of Traits 
  • Reliability and Validity Scores

Grab a copy today!